DJI and Hasselblad- The Beginning of a Beautiful Friendship?

[We Talk UAV]

It seems like it wasn't really that long ago that DJI was in partnership with Go Pro. The Phantom 2 was a new product and it had a customized gimbal that you could exclusively put in a specific Go Pro model, the Hero 3 and Hero 4. Both of these cameras required their own gimbals and it seemed like a great deal of money anytime you chose to upgrade. Personally, I understood that point because anytime you are involved with cameras, you do have to be prepared to spend. Also, the very nature of technology is about upgrading. No doubt, this point is also enough to drive any budget conscious consumer crazy.

Flash forward to Hasselblad and DJI. It all started in October 2015 in which DJI bought a minor stake in Hasselblad and started collaborating on setups starting with DJI's M600 Drone and the Hasselblad A5D. This proved to be very beneficial for both companies. It was also recently announced by DJI to be a major investor in Hasselblad. Some photographers lamented the result of this partnership. Personally, I think this is a great idea. Hasselblad has a strong new camera but needed the financial backing. DJI is also a camera company that appreciates the workmanship that a Hasselblad can provide for it.

As Beatle John Lennon once sang, "Come Together." How did this partnership begin? What was Hasselblad's challenges?

 

[IrishSights]

It seems like it wasn't really that long ago that DJI was in partnership with Go Pro. The Phantom 2 was a new product and it had a customized gimbal that you could exclusively put in a specific Go Pro model, the Hero 3 and Hero 4. Both of these cameras required their own gimbals and it seemed like a great deal of money anytime you chose to upgrade. Personally, I understood that point because anytime you are involved with cameras, you do have to be prepared to spend. Also, the very nature of technology is about upgrading. No doubt, this point is also enough to drive any budget conscious consumer crazy.

Flash forward to Hasselblad and DJI. It all started in October 2015 in which DJI bought a minor stake in Hasselblad and started collaborating on setups starting with DJI's M600 Drone and the Hasselblad A5D. This proved to be very beneficial for both companies. It was also recently announced by DJI to be a major investor in Hasselblad. Some photographers lamented the result of this partnership. Personally, I think this is a great idea. Hasselblad has a strong new camera but needed the financial backing. DJI is also a camera company that appreciates the workmanship that a Hasselblad can provide for it.

As Beatle John Lennon once sang, "Come Together." How did this partnership begin? What was Hasselblad's challenges?

Here you go again, useless very old news. I really wish I could block you on Tapatalk. Your posts certainly wouldn't intice me to be a customer...ah well.

PfCO Holder
BNUC-S Qualified

 

[The Editor]

Here you go again, useless very old news. I really wish I could block you on Tapatalk. Your posts certainly wouldn't in time me to be a customer...ah well.

PfCO Holder
BNUC-S Qualified

David - is block still not working on Tapatalk?
I'm guessing not by your comment.

Yes, I never make it past about the second or third sentence of these 'articles' before I encounter a spelling or grammatical error which makes reading further a chore.
This time they seem unable to spell Canon!

 

[Plingboot]

There have however been mentions on other tech news outlets in the last few days that DJI have bought up the holdings of the venture capital group which initially put funds into Hasselblad - making their stake significantly bigger. The inference in the article being that it's now a controlling interest.

 

[IrishSights]

David - is block still not working on Tapatalk?
I'm guessing not by your comment.

Yes, I never make it past about the second or third sentence of these 'articles' before I encounter a spelling or grammatical error which makes reading further a chore.
This time they seem unable to spell Canon!

Yeah, blocked but not blocked. They didn't even correct the atrocious spelling in their previous night photography post! I don't even think they follow up on their approved vendor posts.

PfCO Holder
BNUC-S Qualified

 

[Dr. Ifly Drones]

My hope is that this connection results in much better cameras for the DJI craft we fly. Back in the 1980s when I did my medical training, Hasselblad was a fantastic camera company with a superb reputation for quality. As much as I think we all kind of "love to hate" DJI, credit is due to their approach so far. They have been wildly successful in comparison to everyone else trying to make UAVs.