This is a great looking craft and the transforming airframe is neat. However, when it comes down to actual flight usefulness, it doesn't actually over much if anything over a properly equipped phantom 2. While the Phantom 2 may cost close to the same with go pro, extra tx and light bridge, those components are not locked to the platform and will have uses elsewhere so you cannot directly include the cost. At the end of the day, this is still a go-pro ish carrier with about the same flight time as a Phantom 2 without any more customizability, all in a larger (less portable) and more expensive package.
Some may say one can add other things to it, but the 2950g AUW with smaller std battery is already close to the max weight of the e800 system (3200g), so don't expect to put any larger cameras on it, maybe a go pro, rx100 or flir unit can work later if DJI decides...
Lastly, the dual operator mode is neutered without a front pointing fpv camera for the pilot (amazing if it was a digital cropped fisheye like the bebop drone). This was a silly omission that could have made this craft worth it.